6th Annual Yorkville Exotic Car Show Raises Record $55,000 for Prostate Cancer Canada!

The Yorkville Exotic Car Show this past Father’s Day was another huge success, with a record $55,000 raised for Prostate Cancer Canada. The event has raised over $200,000 since it began for the charity, which helps to prevent and eliminate this prevalent cancer. One in 8 men will be diagnosed with prostate cancer in their lifetime.

Ferarri Laferarri on the Red Carpet
Photo by Harvard Photo © Bloor-Yorkville BIA, 2016

Over 95,000 people walked up and down the spectacular red carpet on Bloor Street, taking in the sights of eleven corrals of luxury, exotic, and vintage cars, including this year’s show-stoppers, the new 2017 Acura NSX and an extremely rare Ferrari La Ferrari, worth over $2 million dollars. The event also attracted the attention of almost every major media outlet in the City, with pre-event coverage in the Globe and Mail and National Post, and on-site coverage from the Toronto Star, Toronto Sun, CTV News, CityTV News, Global Toronto News and 680 News.

Yorkville Car Show 2016 Simon Tanenbaum-126
From left to right: Ben Coleman – BIA Summer Office Administrator, Brian Rice – BIA Streetscape & Operations Manager, Rocco Rossi – President and CEO of Prostate Cancer Canada and Rick Kaczmarek –  BIA Director of Marketing
Photo by Harvard Photo © Bloor-Yorkville BIA, 2016

Since inception, the Bloor-Yorkville BIA has been the Presenting Sponsor of the Yorkville Exotic Car Show. Along the revitalized Bloor Street, the red carpet, velvet ropes, and coveted supercars help to bring attention to the many local businesses that sponsor the show, and cement the Bloor-Yorkville neighborhood as a place of quality, excitement, and luxury. The show’s ever-increasing profile and the contributions to charity help show the sense of community that has been built by all of our BIA members.

Special Thanks to Our Event Sponsors from Bloor-Yorkville: Gold Sponsors: Manulife Centre and Yorkville Village Mall, Silver Sponsors: Nespresso Boutique Bar, Print Media Sponsor: Toronto Star, Food Vendor Dontation by Caplansky's Delicatessen. For full event sponsor listing, visit yorkvilleexotics.com

Along with the excitement of the show, attendees could enter to win in the Prostate Cancer Canada 50-50 draw and in the Bloor-Yorkville Prize Package Draw. Thanks to many our member businesses, winners of the Prize Package Draw received luxurious gifts worth $2,700 in total. The Bloor-Yorkville BIA also held a social media contest on Instagram starting one week before to build buzz for the event. Prizes worth $600 were won by Alexander Yip @alxndr_yip who came to the event and shared his photos of many amazing cars and excited car enthusiasts.

Thanks to all the prizes offered by our local businesses, we were able to make a real impact on social media and to learn more about the customers who visit Bloor-Yorkville. The event was trending on Twitter, with almost 120,000 impressions over the day and almost 100 new @blooryorkville followers from the contest.

Special thanks to our contest sponsors: Social Media Contest: Harry Rosen, Over the Rainbow Jeans, Annona Restaurant, and Diesel. Bloor-Yorkville Prize Package Draw: Roots, Salon Daniel, Stillwater Spa, Lumas Gallery, Sassafraz, Dr. Judy Sturm Dentistry, Davids, Marc Anthony Salon, Matisse Restaurant, Jenny Craig, Spirits Bar and Restaurant, Hazelton Place Retirement Residence, Slab Burgers, Scollard Street Chinese Medicine Clinic, Essential Balance Holistic Health and Pure Luxury Magazine

Overlooking the Red Carpet with hundreds of people next to Winners
Photo by Harvard Photo © Bloor-Yorkville BIA, 2016

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