Help Us Give Back with Second Harvest!

Bloor-Yorkville Icefest: A Trip Around the Word

As we fast approach this season’s Bloor-Yorkville Icefest: A Trip Around the World (taking place March 12th – 14th), we’d like to share a few exciting additional initiatives. From our charity partnership with Second Harvest, to an exciting Prime Video exhibit, and an Indie88 Radio Giveaway, there is plenty to get excited about.

Bloor-Yorkville Icefest x Second Harvest

Second Harvest

At the heart of our annual events is always a charity component. This season, as we approach the 16th annual Bloor-Yorkville Icefest, we’re pleased to announce our partnership with Second Harvest Food Rescue. This charity is Canada’s largest food rescue, with a dual mission of environmental protection and hunger relief. For over 35 years, Second Harvest has rescued over 117 million pounds of healthy food, keeping it out of landfills and preventing 192 million pounds of greenhouse gas emissions from entering our atmosphere.

During this difficult time, we felt it was important to partner with a charity that could give back to Canadians in need. We’re pleased that all proceeds from this year’s Bloor-Yorkville Icefest will be supporting Second Harvest. Distributing through school programs, seniors’ centres, shelters, food banks, and more, Second Harvest is able to reach every province and territory. Having rescued more than 22.3 million pounds of food in the past year, Second Harvest was able to redistribute enough food to provide over 62,000 meals a day in Canada.

We encourage you to learn more about this incredible charity organization and if you are able, please visit our Official Donation Site.

Coming 2 America Arrives in Bloor-Yorkville

Eddie Murphy in Coming 2 America

An exciting addition to this year’s Bloor-Yorkville Icefest programming comes from Prime Video. Located at The Lane at Yorkville Village, you can discover this installation: Prime Video presents the Amazon Original Movie, Coming 2 America. The display will pay homage to the new movie, which makes its debut on March 5th.

Coming 2 America is set in the lush and royal country of Zamunda, where newly crowned King Akeem and his trusted confidante Semmi embark on an all-new hilarious adventure.

Stop by Yorkville Village to view the larger-than-life ice bust of King Akeem (Eddie Murphy) and the royal gallery including trusted confidante Semmi.

Follow along on social media: @PrimeVideoCA #COMING2AMERICA

Indie88 Radio Contest

We’re pleased to be partnering with Indie88 Radio for a fabulous Superfriends contest! Running from March 8th – 14th, listeners can enter to win one of three prizes from the following Bloor-Yorkville businesses:

The Detox Market

The Detox Market

Located in a charming townhouse on Scollard Street, The Detox Market offers top quality skincare, beauty, and bath products, each of which is vetted for potentially toxic ingredients. Additionally, The Detox Market offers personal beauty appointments, including lessons or applications for a night out (these are currently on hold due to COVID-restrictions). However, their team is currently offering virtual appointments.

Bikini Haus

Bikini Haus offers not just vacation-essentials, but wardrobe staples for all seasons. Offering a curated selection of unique brands, shoppers can find trend-focused pieces not easily found elsewhere.


Led by Chef and Owner Patrick Kriss, Alo Bar is known for its one-of-a-kind cuisine, unique cocktails, and stunning décor. Currently, their team creates weekly #AloBarAtHome menus, offering both 3 and 5 course take home meals.

Learn more about the Indie88 Radio Contest here. For more information regarding Bloor-Yorkville Icefest, please visit the official website.