The origin of Serli & Siroan can be traced back to the mid-1970s when Jacob and Denchali Siroan founded their very first boutique within downtown Toronto. Entrusted with modest beginnings at its foundation, the enterprise developed to become an esteemed fine jewellery operation in the city.
Our family business has maintained its name and reputation for excellent craftsmanship and high-quality standards across three family generations. Our values remained consistent as we have advanced through time. Each handmade piece maintains traditional handwork principles while embracing classic manufacturing standards.
Under family ownership, we’ve grown beyond Toronto to serve loyal clients across all Canadian provinces and numerous U.S. states. Yet, we’ve intentionally remained a single, distinctive boutique, allowing us to maintain our personalized approach and uncompromising standards.
