IN AUGUST 2009, THE CREATIVE MINDS OF PAUL MAILING AND STEPHEN GEORGE LAUNCHED A CONCEPT BOUTIQUE IN YORKVILLE TO BREAK THE CONVENTIONAL MOULD OF THE MENSWEAR OFFERING IN TORONTO. SERPENTINE IS A COMBINATION OF THE OWNERS’ OWN RUGGED PERSONAL AESTHETIC THAT TAKES ELEMENTS FROM THE AVANT GARDE, ROCK AND ROLL, AND VINTAGE MOTORCYCLE CULTURES. AN AESTHETIC AND VISION FOR WHAT FASHION NEEDS, HERE IN TORONTO. MORE THAN JUST A CLOTHING BOUTIQUE, THE INTERIOR OF THE SPACE EVOKES A MOOD THAT, WHEN COMBINED WITH THE DIVERSE RANGE OF PRODUCTS, CREATES A UNIQUE SHOPPING AND ART EXPERIENCE.
THE BOUTIQUE’S DECOR IS A COMBINATION OF INDUSTRIAL ERA ANTIQUES, CUSTOM ART MURALS, AND ONE OF A KIND FIXTURES. SERPENTINE OFFERS MEN A DARKER AND ROUGHER SIDE TO FASHION, WITH INTERNATIONAL LABELS FROM FRANCE, ITALY, SPAIN AND JAPAN, TO NAME A FEW. MOST OF THESE LABELS HAVE LIMITED DISTRIBUTION AND ARE EXCLUSIVE TO SERPENTINE IN TORONTO AND/OR ALL OF CANADA.
